Political Marketing Approaches


Academic Literature

Butler, Patrick, Collins, Neil and Martin R. Fellenz (2007). Theory-Building in Political Marketing: Parallels in Public Management. Journal of Political Marketing, vol. 6(2/3): 91-107.

Cwalina, Wojciech, Andrzej Falkowski and Bruce I. Newman (2011). Political Marketing: Theoretical and Strategic Foundations. Armonk, NY: M. E. Sharpe.

Hughes, Andrew and Stephen Dann (2010). ‘Australian political marketing: substance backed by style’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 82–95.

Jackson, Nigel (2013). ‘General election marketing – selling a can of beans, building a favours bank or managing an event?’ Journal of Public Affairs,13(3): 251–9.

Johansen, Helene. P. M. (2012). Relational Political Marketing in Party-Centred Democracies: Because We Deserve It. Farnham, Surrey: Ashgate.

Lees-Marshment, Jennifer (2001). ‘The marriage of politics and marketing’. Political Studies, 49(4): 692–713.

Lees-Marshment, Jennifer (2004). The Political Marketing Revolution: transforming the government of the UK. Manchester: Manchester University Press.

Lees-Marshment, Jennifer (2012)‚ ‘Conclusion: New directions in political marketing practice, political marketing and democracy and future trends' Chapter 28 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Lees-Marshment, Jennifer (ed) (2012). The Routledge Handbook of Political Marketing. London and New York: Routledge.

Newman, Bruce I. (1994). The Marketing of the President: Political Marketing as Campaign Strategy. Sage.

Newman, Bruce I. (1999). The Mass Marketing of Politics. Thousand Oaks, CA: Sage.

Scammell, Margaret (1995). Designer Politics: How Elections are Won. St. Martin's[J3] .

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