Political goals, market and product


Academic Literature

Market:

de Bussy, Nigel M. and Lorissa Kelly (2010). ‘Stakeholders, politics and power: Towards an understanding of stakeholder identification and salience in government’. Journal of Communication Management, 14(4): 289–305.

Hughes, Andrew and Stephen Dann (2009). ‘Political marketing and stakeholder engagement’. Marketing Theory, 9(2): 243–56.

Kiss, Balázs (2013). ‘Cultural paradigm contra political marketing or two answers to the same question’. In Kōstas Gouliamos, Antonis Theocharous and Bruce Newman (eds) Political Marketing Strategic 'Campaign Culture'. London: Routledge: 57–73.

Mortimore, Roger and Mark Gill (2010). ‘Implementing and interpreting market orientation in practice: lessons from Britain’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 249–62.

Temple, Mick. (2010). ‘Political marketing, party behaviour and political science’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 263–77.

 

Product:

Lloyd, Jenny (2005). ‘Marketing politics ... saving democracy’. In Adrian Sargeant and Walter Wymer (eds) The Routledge Companion to Nonprofit Marketing. New York: Routledge, 317–36.

Sansom, Tim (2009). ‘An application of Lloyd’s product concept: the UK Conservative Party in 2001’. Case study 2.1 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge, 35–7.

Audio-Visual

The limitations of the concept of politics as a product

Voter/buyer beware Brexit - https://www.youtube.com/watch?v=sXVVCT4Jcs8 [4m] Returning Brexit - it doesn't work as advertised Scientists for EU Published on Sep 23, 2016 

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