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Delivery Challenges

Academic Literature

Barber, Michael (2007). Instruction to Deliver. London: Politicos.

Butler, Patrick and Phil Harris (2009). ‘Considerations on the evolution of political marketing theory’. Marketing Theory, 9(2): 149–64.

Johnson, Dennis W. (2013). ‘The election of 2012’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 1–22.

Lees-Marshment, J (2009)  'Marketing after the election: the potential and limitations of maintaining a market-orientation in government' ‘Rethinking Public Relations' special issue for The Canadian Journal of Communication Vol 34 pp 205-227

Lindholm, Mikael R. and Anette Prehn (2007). ‘Strategy and politics: the example of Denmark’. In Thomas Fischer, Gregor Peter Schmitz and Michael Seberich (eds) The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag, Bertelsmann Stiftung. 11-60.

Praprotnik, K. (2017). "Jurisdiction, time, and money: The role of resources in pledge fulfillment." Party Politics 23(6): 848-859.

Rehr, David R. (2013). ‘The challenges facing Obama’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 25–42.

Sooh-Rhee, R. Y. U. (2017). "Promises are Promises? A Study of Campaign Promise Fulfillment among South Korean Legislators, 2008-2012." Korea Journal 57(1): 65-89.

Temple, Mick (2010) ‘Political marketing, party behaviour and political science’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 263–77.

Whiteley, Paul, Harold D. Clarke, David Sanders and Marianne Stewart. (2016). "Why Do Voters Lose Trust in Governments? Public Perceptions of Government Honesty and Trustworthiness in Britain 2000-2013." British Journal of Politics & International Relations 18(1): 234-254.


Insatiable demand

What have the Romans ever done for us? (Monty Python) This was suggested by an Australian campaign manager as a way to get over how voters always want more. It is from Monty Python but cponveys how despite weaknesses the Romans actually delivered a long list of achievements. If the link here does not work just do a google search for other sources of the clip.

Challenges generally



Glover, Julian (2006). ‘Labour support at lowest level since Thatcher’s last election victory’, The Guardian, 25 October

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