Esselment, Anna (2012b). ‘Market orientation in a minority government: the challenges of product delivery'. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 123–38.

König, Pascal. (2015). "Unpopular Policies and the Imperative of Justification: Putting the Monti Government’s Reform Communication in a Comparative Perspective." Journal of Comparative Policy Analysis: Research and Practice.

Lees-Marshment, Jennifer (2012). ‘National and Labour’s leadership, branding and delivery in the 2011 New Zealand election’. In Stephen Levine and Jon Johansson (eds) Kicking the Tyres: The New Zealand General Election and Electoral Referendum of 2011. Wellington: Victoria University Press, 177–89.

Newman, Bruce I. (1999). The Mass Marketing of Politics. Thousand Oaks, CA: Sage.

Patrón-Galindo, Pedro (2004). ' Symbolism and the construction of the political products: analysis of the political marketing strategies of Peruvian President Alejandro Toledo’. Journal of Public Affairs, 4(2): 115–24.

UK Labour party election broadcast on the recession - Queen's Speech - Standing up for Britain. Gordon Brown explains and justifies their approach to the recession "We in Britain have been tested before, but weve never been found wanting, weve never been broken by anyone, or anything. And if we can work together, we can not only get through these difficult times, but we can build a stronger, fairer Britain for everyone of our citizens." December 2008, 2:38 http://www.youtube.com/watch?v=kvMDpBhbkic

UK PM Gordon Brown discussing challenges ahead, 2009 - Five Key Challenges and the G20 (podcast), September 2009, 2:18 http://www.youtube.com/watch?v=Lp9u83wds4s

NZ Labour Minister Phil Twyford concedes failure in delivery https://www.newshub.co.nz/home/politics/2019/01/kiwibuild-houses-might-not-end-up-with-first-home-buyers.html January 2019

Australian PM Kevin Rudd, Australia - February 2010 - admitting mistakes over home insulation campaign see: http://www.abc.net.au/news/2010-02-26/rudd-disappointed-in-himself-over-insulation/343460?section=justin