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Voters Marketing for/against politicians/parties

Academic Literature

Johnson, Dennis W. (2012). ‘Campaigning in the twenty-first century: change and continuity in American political marketing'. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 205–17.


Positive, against a candidate/party

Negative, against a candidate/party


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