Political Marketing POLITICS 345
Voters Marketing for/against politicians/parties
Johnson, Dennis W. (2012). ‘Campaigning in the twenty-first century: change and continuity in American political marketing'. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 205–17.
Positive, against a candidate/party
- NZ Green Party ads with voters making the case for voting Greens in the NZ 2014 election - That’s why I’m voting Green http://www.reasons.greens.org.nz/watch-the-ad/
Negative, against a candidate/party
- Voters marketing against trump – very personal and emotional - http://dedicateyournotrumpvote.blogspot.co.nz/?zx=8709a8398902f2aa&m=1
- Harper Man - https://youtu.be/Ei50lM6ab1c Harperman, a Protest Song Published on Jun 22, 2015