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Reputation Management

Academic Literature

Davies, Gary and Takir Mian (2010). ‘The reputation of the party leader and of the party being led’. European Journal of Marketing, 44(3–4): 331–50.

Johnson-CarteeKaren S. (2010), ‘Impression Management' Chapter 94 in Political and civic leadership: a reference handbook edited by R A Couto. Thousand Oaks, CA, Sage pp 838-848

Newman, Bruce I. (1999). The Mass Marketing of Politics. Thousand Oaks, CA: Sage.

Picci, Lucio (2011) Reputation-Based Governance. Stanford University Press

Reda, Valentina. (2013). "Managing communication in the Prime Minister’s Office, 1988–2012." Contemporary Italian Politics no. 5 (3):277-291.

Scammell, Margaret (2008). ‘Brand Blair: marketing politics in the consumer age’. In D. Lilleker and R. Scullion (eds) Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing, 97–113.

Schnee, Christian (2015) Political reputation management: The Strategy Myth. Routledge

Waymer, Damion. (2013). "Democracy and government public relations: Expanding the scope of “Relationship” in public relations research." Public Relations Review no. 39 (4):320-331.

Zuydam, Sabine Van, and Frank Hendriks. (2015). "Credibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010." Journal of Political Marketing.


Threats to NZ National’s reputation management in 2014 – the cabinet club



Tony Abbott caught between selling core values and political survivalThe Australian – Article highlighting the Abbott government’s issues in consistency, and how this relates to the tension between his position as an “issues politician” and his attempts at political survival.

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