Political Marketing POLITICS 345
Baines, Paul (2011). ‘Political public relations and election campaigning’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. New York: Routledge, 115–37.
Brissenden, J. and Moloney, K., (2005) Political PR in the 2005 UK General Election: winning and losing with a little help from spin Journal of Marketing Management 21 (9-10) pp1005-1020.
Davis, A., (2000) Public Relations, news production and changing patterns of source access in the British national media Media Culture & Society 22(1) pp39-59.
Eshbaugh-Soha, Matthew (2011). ‘Presidential public relations’. In Jesper Strömbäck and Spiro Kiousis (eds)Political Public Relations: Principles and Applications. New York: Routledge, 95–114.
Fitzpatrick, Kathy and Jami Fullerton and Alice Kendrick. “Public Relations and Public Diplomacy: Conceptual and Practical Connections” In Public Relations Journal, Special Issue: Political Public Relations.Vol. 7, No. 4. See http://www.prsa.org/Intelligence/PRJournal/#.Us3Pj_QW18F (accessed February 12, 2014)
Froehilch, R. and Rudiger, B., (2006) Framing political public relations: measuring success of political communications strategies in Germany, Public Relations Review,32(1) pp18-25.
Fulton, Mike. (2014). "Congressional Communicators Advise Advocates: 'Plan Globally, Act Locally'." Public Relations Tactics no. 21 (10):18-18.
Graham, Missy and Elizabeth Johnson Avery (2013). “Government Public Relations and Social Media” InPublic Relations Journal, Special Issue: Political Public Relations. Vol. 7, No. 4. Seehttp://www.prsa.org/Intelligence/PRJournal/#.Us3Pj_QW18F (accessed February 12, 2014)
Hallahan, Kirk (2011). ‘Political public relations and strategic framing’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. New York: Routledge, 177–212.
Hong, Yah-Huei. (2015). "The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election." Asian Journal of Political Science no. 23 (2):207-225.
Jackson, Nigel. (2013). "General election marketing-selling a can of beans, building a favours bank or managing an event?" Journal of Public Affairs no. 13 (3):251-259.
Jackson, N. (2010, April). Political Public Relations: spin, persuasion or reputation building? Paper presented at the Political Studies Association annual conference, Edinburgh. See http://www.psa.ac.uk/ for online paper.
Jackson, N. and Lilleker, D., (2004) Just Public Relations or an Attempt at interaction? British MPs in the Press, on the Web and ‘In Your Face' European Journal of Communication 19(4) pp507-533.
Jackson, Nigel A. (2012). ‘Underused campaigning tools: political public relations'. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 271–85.
Karlsson, Michael and Christer Clerwall and Ulf Buskqvist (2013). “Political Public Relations on the Net: A Relationship Management Perspective.” In Public Relations Journal, Special Issue: Political Public Relations.Vol. 7, No. 4. See http://www.prsa.org/Intelligence/PRJournal/#.Us3Pj_QW18F (accessed February 12, 2014)
Kim, Young. (2015). "Toward an effective government–public relationship: Organization–public relationship based on a synthetic approach to public segmentation." Public Relations Review no. 41 (4):456 - 460.
Kiousis, Spiro and Jesper Strömbäck (2011). Political Public Relations: Principles and Applications. U.K., Routledge.
LaMarre, Heather L., and Yoshikazu Suzuki-Lambrecht. (2013). "Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’." Public Relations Review no. 39 (4):360-368.
Lieber, Paul S. and Guy J. Golan (2011). ‘Political public relations, news management, and agenda indexing’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. New York: Routledge, 54–74.
Liu, B. F., & Horsley, J. S. (2007). The Government Communication Decision Wheel: Toward a Public Relations Model for the Public Sector. Journal of Public Relations Research 19(4), 377-393.
Moloney, K. and Colmer, R., (2001) Does political PR enhance or trivialise democracy? The UK general election 2001 as a contest between presentation and substance, Journal of Marketing Management 17 (9-10) pp957-968.
Painter, David Lynn. (2015). "Online political public relations and trust: Source and interactivity effects in the 2012 U.S. presidential campaign." Public Relations Review no. 41 (5):801-808.
Paven, Andy (2001). PR Lessons from Election 2000. Public Relations Tactics, vol. 8(2): 18.
Prasaad, K. Sai and Ramya Raghupathy (2005). A Snapshot of a Successful Public Relations Strategy. American Behavioral Scientist, vol. 49(4): 629-33.
Sanders, Karen (2011), ‘Political Public Relations and Government Communication' chapter 12 in Strömbäck Jesper & Spiro Kiousis (2011) (eds) The Routledge handbook of political public relations, Routledge
Somerville, Ian (2001) ‘Public Relations, politics and the media' in Alison Theaker (ed), The Public Relations Handbook, London/New York, Routledge chp 3
Strömbäck Jesper & Spiro Kiousis (2011) (eds) Political public relations: principles and applications, Routledge
Strömbäck, J., Mitrook, M. A., & Kiousis, S. (2010). Bridging Two Schools of Thought: 48 Applications of Public Relations Theory to Political Marketing. Journal of Political Marketing 9(1/2): 73-92.
Strömbäck, Jesper and Spiro Kiousis (2013). “Political Public Relations: Old Practice, New Theory-Building.” In Public Relations Journal, Special Issue: Political Public Relations. Vol. 7, No. 4. Pg. 1 – 11. Seehttp://www.prsa.org/Intelligence/PRJournal/#.Us3Pj_QW18F (accessed February 12, 2014)
Sweetser, Kaye D., and John C. Tedesco. (2014). "Effects of Bipartisanship Messaging and Candidate Exposure on the Political Organization–Public Relationship." American Behavioral Scientist no. 58 (6):776-793.
Tedesco, John C. (2011). ‘Political public relations and agenda building’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. New York: Routledge, 75–94.
Toledano, Margarlit and David McKie (2013). Public Relations and Nation Building: Influencing Israel. U.K., Routledge.
Trammell, K., (2006) Blog Offensive: an exploratory analysis of attacks published on campaign blog posts from a political public relations perspective Public Relations Review 32 pp402-406.
Waymer, Damion. (2013). "Democracy and government public relations: Expanding the scope of “Relationship” in public relations research." Public Relations Review no. 39 (4):320-331.
Xifra, J. (2010). "Linkages Between Public Relations Models and Communication Managers' Roles in Spanish Political Parties." Journal of Political Marketing 9(3): 167-185.
Xifra, Jordi (2010). ‘Linkages between public relations models and communication managers' roles in Spanish political parties’. Journal of Political Marketing, 9(3): 167–85
What is public relations?
The Man in the grey flannel suit... a humourous insight into the difficulty of defining PR http://www.youtube.com/watch?v=BTdtDta7nyY
Leader relationship building communication
- West Wing Week for the US President http://www.whitehouse.gov/photos-and-video/video/2014/02/05/west-wing-week-020714-or-potus-cam
- 24/7 for the Canadian Prime Minister http://pm.gc.ca/eng/24seven and http://www.stephenharper.ca/24seven/\
- NZ PM John Key ‘A day in the Deep South’, 2016 https://www.youtube.com/watch?v=qSiiM9jAGkU
- NZ Labour Party leader ‘Andrew Little: A Day in the Life’, 2016, https://m.youtube.com/watch?v=XBFBYWyNDEk&feature=share [4m]
Trump: 2 year’s of accomplishments [1m] https://www.youtube.com/watch?v=F9RJjDLLUMI
Protest at government proposal for mining in conservation land (NZ)
National New Zealand government proposal to mine natural resources and protests, as well as government handling of the issue
Greenpeace (no mining) - http://www.youtube.com/watch?v=DV0avCpCVfs
Lucy versus Gerry mining debate - http://www.3news.co.nz/Mining-debate-Lucy-Lawless-vs-Gerry-Brownlee/tabid/367/articleID/153961/Default.aspx
NZ Prime Minister John Key explains mass surveillance effectively on Breakfast TV http://tvnz.co.nz/breakfast-news/key-rejects-mass-surveillance-claims-video-6083051
Politicians singing - Turkey was close to a new local election at 30th March 2014 and candidates sung songs in an amusing video. The song name was "if the life be a feast". March 2014 http://www.youtube.com/watch?v=0_x_vZsmzMI
Canadian PM Stephen Harper 24/Seven videos
See discussion of the videos begun during 2014 - http://www.pm.gc.ca/eng/video/24-seven-9-15-jan-2014 and articles that discuss this: http://o.canada.com/news/politics-and-the-nation/stephen-harper-24-seven-prime-ministers-office-launches-new-video-initiative/ and http://www2.macleans.ca/2014/01/23/stephen-harper-24-seven-web-videos-deemed-a-flop/
See mock of 24/7 on http://www.youtube.com/watch?v=euCm9KG2VDw